About

Before the gyms, before CrossFit, I was the IT guy. I studied Information Technology at the University of San Carlos. Fitness came later and took over the stage. The tech never left.

Today I own CrossFit Subtero, two CrossFit boxes in Cebu City built around coaching standards, athlete development, and community. I serve as Country Manager for CrossFit Philippines, supporting affiliates across the country, and I operate Flame & Finish, which brings imported building materials to the Philippine market.

CrossFit is the sport. I have coached for more than a decade and hold the CrossFit Level 3 credential. I also race HYROX, enough to test myself outside the gym. The long game is simpler: move well at 60, keep up with my son, and stay useful when real life gets heavy.

I also coach athletes remotely. You get a program written for you, and I review your work and adjust it as you change. Read about remote coaching