Building
The IT Guy Was There First
Before the gyms, before CrossFit, I was the IT guy. The AI side was never a new chapter. It was the old one, coming back.
Read the latest noteField Notes
Training. Building. Operating.
Observations from the gym floor, the office, and the workbench. Not a blog treadmill. Just a public trail of the work, the lessons, and the systems worth remembering.
// previous notes
- Sep 2, 2026 Training
Any Program Works for a Beginner
A beginner improves on almost anything. That says more about the body than about the coach.
- Aug 24, 2026 Building
The Efficient Company Is Not the One With the Fewest People
What frontier AI users keep finding after they automate: more human work, not less. And why the efficient company is the one where agents do the repeatable layer.
- Jul 6, 2026 Building
I Build Agents Around Real Life
A few concrete examples of how I use AI agents across the house, the gym, the business, and the strange corners of my life.
- Jul 2, 2026 Training
The One-Tool Coach
A running coach defaults to running. A powerlifter defaults to powerlifting. The best coaches don't default to anything.
- Jun 13, 2026 Training
Coaching Should Have a Reason
Complicated exercises can look creative, but good coaching starts with a clear reason.
- Jun 8, 2026 Training
Life Is Not Low Impact
Low-impact training has its place, but a body protected from all impact becomes less prepared for real life.
- Jun 5, 2026 Operating
Do Not Let AI Make Your Business Look Cheap
AI can remove friction from a business, but the public face still needs human taste.
- Jun 3, 2026 Operating
The AI Stack Is Not the Point
I am a business owner first. That changes how I look at AI.
- Jun 2, 2026 Operating
Hard Decisions Keep the Room Alive
Ten years of running Subtero taught me that community survives when someone protects the standard, even when the conversation is hard.
- Jun 1, 2026 Training
Coaching Requires Discretion
A note to myself on teaching more coaches without confusing enthusiasm for readiness.
- May 31, 2026 Operating
The Advantage Is Not AI. It Is Using AI.
A field note on my actual AI stack, the agents I use, and how AI changed the distance between idea and product.
- May 30, 2026 Training
Coaching Is Pattern Recognition
Good coaching is not about having better cues. It is about seeing the pattern in front of you before you speak.
- May 30, 2026 Operating
Passion Is Not Enough to Run a Gym
After ten years of running Subtero, I learned that passion may start a gym, but it does not sustain one.
- May 30, 2026 Operating
Small Automations I Actually Want in a Gym Business
Most gym owners do not need a grand AI strategy. They need small automations that remove weekly friction.
- May 30, 2026 Building
What Running a CrossFit Box Teaches About Systems
A gym looks like energy from the outside. From the inside, it survives on systems people can actually follow.