Cebu City, Philippines

Founder. Builder. Coach.

I run two CrossFit gyms in Cebu, serve as Country Manager for CrossFit Philippines, and operate a building materials business. I build tools around the problems those jobs reveal. Training keeps me honest. Family keeps the work in perspective.

// field notes

Notes from training, building, and operating in the real world.

Read all Field Notes
  1. Sep 5

    The IT Guy Was There First

    Before the gyms, before CrossFit, I was the IT guy. The AI side was never a new chapter. It was the old one, coming back.

    Building
  2. Sep 2

    Any Program Works for a Beginner

    A beginner improves on almost anything. That says more about the body than about the coach.

    Training
  3. Aug 24

    The Efficient Company Is Not the One With the Fewest People

    What frontier AI users keep finding after they automate: more human work, not less. And why the efficient company is the one where agents do the repeatable layer.

    Building

// operating record

The gym, the affiliate network, the trade business, and the tools behind them.

  1. 01

    CrossFit Subtero

    Owner · Coach

    Two CrossFit boxes in Cebu City, built around coaching standards, athlete development, and community.

  2. 02

    CrossFit Philippines

    Country Manager

    Supporting affiliates and helping grow the CrossFit network across the Philippines.

  3. 03

    Flame & Finish

    Operator

    Imported building materials for the Philippine market, with the systems required to sell and deliver them well.

  4. 04

    accoworks lab

    Builder

    Small tools and agents shaped around problems from the gym, the office, and daily operations.

Ac coaching at a CrossFit event
01 Coach
Ac moving a weighted sled during a Hyrox race
02 Train
Flame & Finish website showing architectural materials stocked in Cebu
03 Build

// in the gym

Training is how I stay honest. Coaching is how I learned to see people clearly.

CrossFit is the sport. I have coached for more than a decade and hold the CrossFit Level 3 credential. I also race Hyrox, enough to test myself outside the gym. The long game is simpler: move well at 60, keep up with my son, and stay useful when real life gets heavy.

  • CrossFit Level 3 Trainer
  • OPEX CCP1
  • Precision Nutrition Level 1
  • Hyrox athlete

// off the clock

Family first. Then dice, Azeroth, and whatever problem refuses to leave my head.

  • 01

    Family

    Husband and father. They are the whole point.

  • 02

    Dungeons & Dragons

    Long arcs, party dynamics, and the cost of a bad roll.

  • 03

    World of Warcraft

    More hours in Azeroth than most people log at work. The lore holds up.

// coaching

Need direction in training?

I can help you start, compete, or rebuild. Tell me what you are training for and where you are stuck.

Ask about coaching